Personal Branding Welcome Guide

"Personal branding = the personality behind your brand. Who's personality? Well, yours of course"

—Colourful creations photography

Personal Brand Photography is for entrepreneurs and small business owners who are ready to take their business to the next level by creating quality imagery that truly represents the personality they bring to their brand. You could be a nutritionist, jewellery designer, personal trainer, fashion stylist, florist, artist, yoga teacher, children's book author, interior decorator... if you own a business, Personal Branding Photography is for you!

As a small business owner myself, I understand the time, dedication, passion and pure love you pour into your craft and your clients. Let me do some of the hard work for you to create some colourful content you can use to market and grow your business!

Although headshots are definitely included within a personal branding session, it's about more than just headshots. During a personal branding session, we capture a combination of behind-the-scenes, lifestyle and portraits. This creates a well-rounded library of high-quality images you can pull from when marketing your business. They can be used on social media, your website, print etc. The sky is the limit!⁠

So get thinking - what makes your brand unique? How do you want your clients to feel when they interact with your brand? Why do your clients choose you over someone else? As I mentioned, it's all about showcasing the personality of your brand! Let me help you communicate this to your clients and customers through colourful content!

Archetype Shot-List


Depending upon your specific needs and the collection you choose, we can capture a combination of these to best showcase the work you do on a day-to-day- basis.


Headshot

The classic photo every business owner needs


Working

Behind the scenes of you doing your thing!


Brand Vibe

You in your natural habitat – your workspace


Lifestyle

What you get up to on the weekends

Personality

What makes people fall in love with you!


Product

Your completed creations


Humanity

You with your family (yes, your pet counts!)


Detail

Personal and professional accessories and décor

Process

Show your audience what goes into creating your products and services

Your Personal Branding Photography in 3 easy steps:

Step 1: Get In Touch

Fill in the contact form below to receive your Personal Branding Information Guide.

Jump on a 15 minute ZOOM call with me to see if we're the right fit.

You can schedule your session online for a date that is convenient.

Contact Emily

Step 2: Prepare & Photoshoot

YOU ARE HERE ↓
We will discuss locations, wardrobe, ideas, props and hair and makeup prior to your photoshoot. Meet me as planned, and let's work together to capture your personal brand in action!

create colourful content

Step 3: Market Your Business

As soon as your online gallery is available, you can post the photos to your website, social media, They can be used on social media, blog, ads, digital products, printed material etc. You can use them anywhere you would like to market your business!

Spread the word

How To Prepare


QUESTIONNAIRE



Now that you're booked in I will send you the link to complete your questionnaire. Your answers will help me to get a better understanding of what you are after and plan everything perfectly for your photoshoot. 


PLANNING SESSION


We will set up a 30 minute meeting via ZOOM prior to your photoshoot to discuss locations, wardrobe, props etc. We can brainstorm ideas together. Feel free to show me any Pinterest mood boards you have created for your photoshoot, as well as any other inspiration you have. I want to hear your vision so I can help bring it to life. I’ll also ask a few questions to help me get a better understanding of your business and your brand, so I can best plan your dream session!


LOCATION


Here in Canberra we are spoilt for choice when it comes to suitable locations for your session. You can also consider locations nearby or in another state, however please note travel fees will apply. We will discuss and decide upon a location that best suits your needs during your Planning Session.


• Outdoors (nature, architecture)

• Urban setting (café, city, walls, murals)

• In-home (living room, kitchen, bedroom, home office, veranda, garden)

• Office space

• Accommodation (Hotel, AirBnB)

• Venue (function space, bar/restaurant)


Think about what your average day looks like. Where do you go and who do you meet? Do you work in an office, at a café, co-working space, on location, outdoors, or in a studio? Remember that you want to give people a look at a typical day in your life, so let’s create a series of photos that clearly tell that story. Always opt for locations with as much natural light as possible, as this makes for the best photos. 


WHAT TO WEAR


For photos, solid colours work best, so please try to avoid any patterns or logos which will distract from your lovely self. Your outfit will make a huge difference to your photos so choose something that suits your personality and your brand. What you usually wear to work is a great option (unless you work from home and its business up the top and party down the bottom with PJ’s and fluffy slippers – but hey, maybe that’s very on-brand for you!). Feel free to add a pop of colour or two, and remember to accessorize! You can also choose a variety of other outfits to suit the archetypes we will be capturing – for example, if you would like Lifestyle photos showing what you get up to on the weekends, perhaps a yoga mat and activewear would be perfect!


PROPS


You are welcome to bring along any props that you would like to incorporate into your photoshoot to help tell your brand story. Let me know in advance what you plan to bring. We can absolutely get a photo of you working on your laptop, but try to think beyond that. I have now sent you my 50 Prop Ideas To Elevate Your Personal Branding Photoshoot. You'll find this in my You're All Booked In! email.


HAIR & MAKEUP



You are most welcome to use your session as an excuse to get pampered and have your hair and makeup done professionally! Here are my recommendations, please feel free get in touch with them directly. 

Makeup


Steph Church

Mel Peach

Cindy Rue

Jessica Peris

KM Makeup

Lilah Glow

Hair


Emi Styles

Infinite Hairstyling

Cassandra Lee

Wildflower Hair

Got further questions?


Fill out the contact form or reply to my email and I'll get back to your shortly.

As the owner of Colourful Creations Photography, I (Emily) photograph Weddings and Engagement Sessions, Model Portfolios, Actor Headshots, and Personal Banding in Canberra, Australia as well as interstate and overseas.